Made
Locally
Locally
Up To 60 Months
Interest-Free
Interest-Free
Up To
30 Years Warranty
30 Years Warranty
Supporting family brands with 50+ yrs history
In an industry that often relies on outdated practices and a one-size-fits-all approach, Aurora Designs stands apart by redefining what luxury window furnishings can be.
We believe in the power of transformation—one of our core values—to create something truly extraordinary.
This means not just improving on the old ways but revolutionizing every aspect of the journey our customers have with us.
From bespoke product offerings to white-glove service, we are committed to setting a new benchmark for quality, service, and style.
Below, explore how we’re reshaping the industry and delivering a transformative experience for our clients.
| Localy industry norms | The Aurora Difference |
|---|---|
| Charging you extra for electrifying your product or asking you to try and organise your own electrician to do the work. | We work with a select few qualified and well regarded electrician firms and include the cost of this in your product quote. We then take the extra step to organise the electricians to be on site with us upon installation, so that when our Technicians demonstrate the product to you, they do so in full operation. |
| Generic Products: Limited or mass-produced designs with little uniqueness. | Exclusive, Bespoke Offerings: Aurora sources unique, high-quality fabrics and materials not available elsewhere in Canberra, tailored to reflect your home’s individuality. At least 3 options and styles for each product; one good, one better and one best in class. We have our preferences, but we offer alternatives to give our customers choice of range and budget. Where possible, we work with small handmade workrooms right here in Canberra. Occasionally, due to the long lead times with Canberra manufacturers, we have to support our close friends who run high class workrooms in Sydney and Melbourne. |
| Sloppy commissions led sales people: Unprofessional, uninterested and tired sales individuals just interested in providing a quick and free measure and quote to win your job and earn big commissions. Smelling of cigarettes, not wearing uniforms or dressed professionally, or even promising something will be done, but you then have to check. Not taking samples into the home, making you get in the car and drive to a showroom to look at products. | Highly trained and authentic professionals: |
| Pricing that lacks integrity, price gouging. Seen adverts for 20% - 70% off their retail pricing? Hmm, maybe check to see if prices weren’t ‘marked up’ first, to then be marked down. Also question the fine print on the “Up to” terminology in ads. | Fair, transparent and honest pricing: We have the best pricing for the highest quality products, and we can prove it. We have low overheads and no huge advertising costs. We pass these savings on to our customers. We have really low overheads = we make savings in our operational expenses to pass on savings to our customers. E.g. we use backend system process automation to negate the need for large admin, booking or ‘scheduling’ teams. This means we’re able to save this money and reduce our prices to our customers. No discount seasons, no promotions blasted all over the internet and social media! We offer fair and competitive prices for our products and services. always. |
| AI chatbots and advertising methods - enough said | Our people: Real, authentic, locals. |
| Outsourced business processes and teams overseas. | Local teams led by local families connected to our community. Everyone you speak to, deal with in writing or via phone is right here in our town. We don’t believe in offshoring admin, sales or marketing roles to China, South Africa or the far east just to save a buck. With Aurora Designs, you know you’re dealing with the locals and the face of the brand, at all times. |
| Short Warranties: Standard 1-2 year warranties, often with fine print. Misleading terms. E.g. Shutter warranties advertised as 20 years, but not on certain parts or pieces or the paint finish. Most other companies offer 1 - 2 year warranties on their products AND installations. | World leading warranty: Industry-leading warranty, providing peace of mind and demonstrating our commitment to long-term lifetime value and sustainability Minimum 12 year warranty on all products, up to 30 years on some. Minimum installation warranty is 10 years. See our warranties page for this info. This is known as our Aurora Designs Extended Warranty. |
| Transactional Customer Service: Minimal engagement post-installation. You get a payment confirmation but then have to chase multiple times and leave messages wanting updates on your order. | White-Glove Service: From personalized consultations to meticulous after-sales inspections, we ensure every client receives exceptional care. |
| Owner Detachment: Projects managed by employees with limited accountability or worse yet, overseas outsourced cheap labour. | Owner-Led Project Management: Every project is personally overseen by the family owners, ensuring unmatched attention to detail and a hands-on approach. |
| Outdated Showroom Experiences: Standard displays with little inspiration or guidance. Poor labelling, and uninviting designs. | Designer-Inspired Showroom: A luxurious space designed to inspire creativity and showcase high-end, curated displays. Exclusive ‘invite-only’ rooms and Interior Designer/Builder design centre. |
| Pushy, Mass Advertising: Heavy reliance on intrusive ads and promotions, blasted across the internet, social media, radio and TV. | Relationship-Driven Marketing: Building trust through word-of-mouth, partnerships with clients, designers, architects, and real estate agents. We operate solely on word of mouth, referrals and industry relationships to drive Aurora Designs. We don't believe in blasting social media or tv with ads - which results in nauseating ad fatigue and devaluing the company values. |
| Limited Integration: Products that lack compatibility with modern smart homes. | Cutting-Edge Technology: Aurora offers motorised solutions seamlessly integrated with smart home systems like Amazon Alexa, delivering the convenience and innovation customers expect. We are Somfy Experts and have our fingers on the pulse of all new automation entering the industry here and abroad. |
| Mediocre Installation Services: Quick, impersonal, and often outsourced installations from recent hires who have had the basic induction training and outdated tools. It’s not uncommon for our competitors installers to be watching ‘How to Install’ videos, whilst on the job. | White-Glove Installation: Our professional and qualified in-house team ensures meticulous installations, respecting your space and leaving it spotless. We invest heavily in training. |
| Focus on Volume Over Quality: Prioritising quick turnover and lower-cost materials. | Commitment to Premium Quality: We deliver durable, elegant, and sustainable solutions that provide lasting value. |
| Lack of Sustainability Focus: Use of imported, non-eco-friendly materials. | Local and Sustainable: Partnering exclusively with Australian family-owned manufacturers to reduce our environmental footprint and support local businesses. (Value: Sustainability and Community) |
| Limited Product Variety: Basic and outdated offerings, with little focus on external shading or wallcoverings. | Comprehensive Solutions: Beyond our extensive and exclusive ranges of window furnishings, we offer external shading, wallcoverings, and window tinting for a complete design transformation. |
| Simply interest in making a quick buck, buying something for $100, marking it up to $200 and adding installation charges. | Our Core Values = Authentic. Sustainable. Transformative. Read here for more info. |
| Charge you extra fees for using your credit card. | We don’t pass on credit card surcharges, even for AMEX. This is a cost of doing business that we should absorb. |
| No financial support, or limited. | Finance options - up to 60 months interest free. We know this industry well, having previously worked in corporate finance in London and Sydney, so we can help guide you through these processes. |
| DEMANDING 100% upfront payment before you get any products. | We don't DEMAND on you having to pay 100% for your goods until they're delivered, installed and you're 100% happy with them. We won’t hold your goods hostage. |
| Once you’ve paid, you never hear anything from them again (unless it’s another discount promotion) | Complimentary 12 month follow up and service on all products. Within 12 months of the original product being installed, we will provide a full detailed service on the product completely free of charge. We will come every 12 months during the warranty stage for Awnings, Motorised Products and Shutters. |
| Buy cheaply from China or Taiwan, apply 400% markups and sacrifice their quality and integrity. | We only support Australian companies. Supporting local jobs and local manufacturers is really important to us. Whilst we might source products that are designed overseas, for example our Folding Arm Awnings are designed in Germany and Italy, they’re manufactured here in Australia. The same with our Shutters. |
| Lack of knowledge and experience, reading quick ‘How to’ guides on Youtube. | We have a window furnishing manufacturing and installation background, but after years of doing this, we wanted to focus on what we do best - meeting our community and helping our customers. |
| Disenfranchised Franchises or Corporate owned entities controlled by Boards, often Venture Capitalists overseas. | We are not a franchise or corporation owned by a Board. We are 100% local family owned and operated. This means we’re not ‘stuffy’, we make decisions based on what’s right for our customers, not what’s right for the shareholder profits. |
| Corporate boards or owners maximising profits to invest in their larger boats or fuel guzzling trucks. | We provide our company profits back to the community that support us, this includes Donations to local charities. E,g, Menslink, Microforest. Support in people in need of shelters and support networks. Local primary school and ELC fetes, events and daily operations. We are not running this business and providing a superior service to make a tonne of money, it’s not about that for us. We’re really passionate about our core values and providing a service back to the community that has supported us. We do it for passion and the love of helping others and the disruption of an archaic industry service. |
| Quotes valid from 7 - 30 days. | We honour quotes for up to 2 years. We understand decisions can take time. We won’t put pressure on you to rush! We do this by standing by our quality and suppliers reliability. |
| Tired operations and teams lacking passion. | We have so much passion and belief in the products and services we provide, and know how much of a difference they can make to our customers' lives and their homes, particularly their impact on the environment and their energy bills. We offer augmented reality experiences, whereby our own in house building designer can mock up what the product will look like on our window or outdoor area. Additional fee of $99? |
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