Made
Locally
Locally
Up To 60 Months
Interest-Free
Interest-Free
Up To
30 Years Warranty
30 Years Warranty
Supporting family brands with 50+ yrs history
In an industry that often relies on outdated practices and a one-size-fits-all approach, Aurora stands apart by redefining what luxury window furnishings can be.
We believe in the power of transformation—one of our core values—to create something truly extraordinary.
This means not just improving on the old ways but revolutionising every aspect of the journey our customers have with us.
If you get a quote or design consultation with another window furnishings company, you can experience average/poor marketing tactics, customer service and sales tactics. It’s very common for retailers to buy something, add a 100% markup, and then add the cost of their fitting. In many cases, the markup is much higher than this percentage, but then they try and trick the consumer by offering sales/promotions by marking it down. E.g. “Event – Up to 40% off”.
From bespoke product offerings to white-glove service, we are committed to setting a new benchmark for quality, service, and style – all whilst offering fair and affordable pricing.
Below, explore how we’re reshaping the industry and delivering a transformative experience for our clients. We know some won’t like it – and that’s ok. But our customers do love our approach. It’s fresh, it’s fair, it’s transparent.
| The Old Way of Doing Things | The Aurora Difference |
|---|---|
| Charging you extra for electrifying your product or asking you to try and organise your own electrician to do the work. | All-in solution - fair and transparent We work with a select few qualified and well regarded electrician firms and include the cost of this in your product quote. We then take the extra step to organise the electricians to be on site with us upon installation, so that when our Technicians demonstrate the product to you, they do so in full operation. |
| Generic Products: Limited or mass-produced designs with little uniqueness, truly limited by the 2 or 3 generic fabric companies offering solutions to the market. | Exclusive, Bespoke Offerings: Aurora sources unique, high-quality fabrics and materials not available elsewhere in Canberra, tailored to reflect your home’s individuality. At least 3 options and styles for each product; one good, one better and one best in class. We have our preferences, but we offer alternatives to give our customers choice of range and budget. Where possible, we work with small handmade workrooms. Occasionally, due to the long lead times with some manufacturers, we have to support our close friends who run high class workrooms in Sydney and Melbourne. |
| Advertising ‘Designer Quality’, but delivery falls short - but providing the lowest quality brand names the market knows (as long as the marketing is good). | Product options for every category that match our “Good, Better, Best” approach. You'll notice that some of the brands other Retailer sell aren't on offer here at Aurora. This is because we value quality, stong partnerships in business, and lifetime warranties. We source “good” products, that at their worst are on par with our competition. Then we take it one step further by having a “Better” range, that if you want longer lasting products that show detail in the manufacturing (no scratches, bumps or bruises), this is you option. And finally, we offer the “Best” category. Products that truly stand out against anything else on the market. Aurora has products and options to suit every style, design and budget. Get in touch with our team for their recommendations. |
| Commissions led sales people: Uninterested and tired sales individuals just interested in providing a quick and free measure and quote to win your job and earn big commissions. Not wearing uniforms or dressed professionally, or even promising something will be done, but you then have to check. Not taking samples into the home, making you get in the car and drive to a showroom to look at products. | Highly trained and authentic experts. Here at Aurora, you'll always deal with one of our 4 owners. We are so passionate about our industry, our products and service offering. Aurora don't try to compete, we just turn up, are ourselves and offer authenticity and honesty every step of the way. We follow through with our promises. We quote ina timely manner, we tell if we don't like something, and we will never sell you something that won't provide your desired solution or exceed your expectations. |
| Pricing that lacks integrity (price gouging). Seen adverts for 20% - 70% off retail pricing? Hmm, maybe check to see if prices weren’t ‘marked up’ first, to then be marked down. It's very common to buy something for $100, mark it up by 100-400%, then add their installation/electrician charge, only to then run sales events. Stop and question how genuine this approach it. Also question the fine print on the terminology in ads. | Fair, transparent and honest pricing: We have the best pricing for the highest quality products, and we can prove it. We have low overheads and no huge advertising costs. We pass these savings on to our customers. We have really low overheads = we make savings in our operational expenses to pass on savings to our customers. E.g. we use backend system processes that are streamlined to negate the need for large admin, booking or scheduling teams. This means we’re able to save this money and reduce our prices to our customers. No discount seasons, no promotions blasted all over the internet and social media! We don't run TV commercials, radio ads or spend big on Google Adwords. We offer fair and competitive prices for our products and services, always. |
| AI chatbots and advertising methods - enough said. The move in design and marketing teams globally is to using AI apps and services to lower operational costs, increase owner profits - all whilst diluting the customer experience. | Our people: Real, authentic, locals. All our branding, our networking and our customer service is done in-house. We don't use AI apps or bots, and never will. |
| Outsourced business processes and teams overseas. We get it, in an ever competing world of service, it's tempting to outsource your customer service, admin, accounts or even sales teams to the Phillipines, or even India. This results in a very different brand proposition and dilutes once strong brands that had local service as their cornerstone of business. | Local teams Led by local families connected to our community. Everyone you speak to, deal with in writing or via phone is right here in our town. We don’t believe in offshoring admin, sales or marketing roles to the far east just to save a buck. With Aurora, you know you’re dealing with the locals and the face of the brand, at all times. |
| Short, Limited Warranties and Guarantees Standard 1-2 year warranties, often with fine print. Misleading terms. E.g. Shutter warranties advertised as 20 years, but not on certain parts or pieces or the paint finish. Others offer 1 - 2 year warranties on their products AND installations - but claim “up to 20-30 years” which is sadly misleading to get them through your door. | World-leading warranty: Not just warranties, but guarantees. Now, we know this will be controversial with our industry, but it's about time someone stood for quality! We are a service business. We think like our customers and understand what they want. Aurora provides peace of mind and demonstrates our commitment to long-term lifetime value and sustainability Minimum 15 year warranty on all products, up to 30 years on some. We also match the product warranty with our installation warranty. No extended warranties, no charging extra for something to last longer. Even if our suppliers provide a 10 year warranty on our product, we know from experience that it will last longer, so we'll back it even further ourselves. |
| Transactional Customer Service: Minimal engagement post-installation. You get a payment confirmation but then have to chase multiple times and leave messages wanting updates on your order. | White-Glove Service: From personalized consultations to meticulous after-sales inspections, we ensure every client receives exceptional care. |
| Owner/Manager Detachment It's very common in growing business for owners and Managers within the company to spend the majority of their time meeting suppliers, in meetings, dealing with cashflow stresses or even travelling overseas to China to source alternative and cheaper products. Projects get managed by employees with limited accountability or worse yet, outsourced labour. | Owner-Led Project Management: Every project is personally overseen by the family owners and designers, ensuring unmatched attention to detail and a hands-on approach. |
| Outdated Showroom Experiences Standard displays with little inspiration or guidance. Poor labelling, and uninviting designs. There is nothing worse than getting a quote for a $20,000 investment in an Outdoor solution, to only get a 1.2m x 1.2m display on a showroom wall. | Designer-Inspired Showroom Aurora have spared no expense in providing a showroom which demonstrates our Good, Better and Best products to the market. A beautiful space designed to inspire creativity and showcase quality products and services. Exclusive ‘invite-only’ rooms and Interior Designer/Builder design centre is launching soon. We also believe in showing our Awnings and Outdoor offerings in the intended environment, exposed to all conditions. |
| Pushy, Mass Advertising: Heavy reliance on intrusive ads and promotions, blasted across the internet, social media, radio and TV. | Relationship Driving Business Building trust through word-of-mouth, partnerships with clients, designers, architects, and real estate agents. We operate solely on word of mouth, referrals and industry relationships to drive Aurora. We don't believe in blasting social media or tv with ads - which results in nauseating ad fatigue and devaluing the company values. |
| Limited Integration Products that lack compatibility with modern smart homes. Advertising “motorisation and automation” but then giving you a box and a 10 page manual to set them up yourself. | Cutting-Edge Technology and Service Aurora offers motorised solutions seamlessly integrated with smart home systems like Amazon Alexa, Google Home and Apple HomeKit - delivering the convenience and innovation customers expect. We love Somfy and have our fingers on the pulse of all new automation entering the industry here and abroad. We set up remotes, automation hubs and routers for our customers before leaving the home. |
| Mediocre Installation Services Quick, impersonal, and often outsourced installations from recent hires who have had the basic induction training and outdated tools. It’s not uncommon for installers to be watching ‘How to Install’ videos, whilst on the job. | White-Glove Installations Our professional and qualified in-house team ensures meticulous installations, respecting your space and leaving it spotless. We invest heavily in training our team and ensure they meet with our suppliers regularly for detailed training too. Aurora Technicians follow strict guidelines and all Installations are inspected by one of our owners. |
| Focus on Volume Over Quality Prioritising quick turnover online and lower-cost materials to maximise company profits. | Commitment to Quality We deliver durable, elegant, and sustainable solutions that provide lasting value. Our warranties and guarantees are considered the best in the industry. |
| Lack of Sustainability Focus: Use of imported, non-eco-friendly materials. Tonnes (literally) of plastic wrapping and packaging, that ends up in landfill. | Local and Sustainable Partnering exclusively with Australian family-owned manufacturers to reduce our environmental footprint and support local businesses. We strictly procure from suppliers who have zero landfill policies and spend more time checking the product that making it. This means our products last longer and don't end up in landfill. We prioritise our partners who use recylced packaging. |
| Limited Product Variety: Basic and outdated offerings, with little focus on external shading or wallcoverings. | Comprehensive Solutions Beyond our extensive and exclusive ranges of window furnishings, we offer external shading, wallcoverings, and window tinting for a complete design transformation. We meet regularly with our supply partners and are always on the look our for more. |
| Simply interest in making a quick buck, buying something for $100, marking it up to by 100% - 400% then adding installation charges. | Our Core Values = Authentic. Sustainable. Transformative. Read here for more info. |
| Charge you extra fees for using your credit card. | Fair and transparent pricing We don’t pass on credit card surcharges, even for AMEX. This is a cost of doing business that we should absorb. |
| No finance options No financial support, or limited. | Finance options - up to 60 months interest free. We know this industry well, so we can help guide you through these processes. We work with Zip, AfterPay, Humm and Latitude Finance. We also don't surcharge the merchant service fees, which is against their policies. |
| Demanding upfront 100% upfront payment before you get your products. Imagine paying 50% deposit, waiting up to 12 weeks for your delivery, only to then be told you have to pay the remaining 50% before they'll even book your installation in. Crazy! What's the incentive to then do a good job? | Honest, fair and transparent We don't ask for you to pay 100% for your goods until they're delivered, installed and you're 100% happy with them. We won’t hold your products to ransom. |
| One size fits all, detached service Once you’ve paid, you never hear anything from them again (unless it’s another discount promotion). | Unrivalled follow up service and care Complimentary 12 month follow up and service on all products. Within 12 months of the original product being installed, we will provide a full detailed service on the product completely free of charge. We will come every 12 months during the warranty stage for Awnings, Outdoor solutions, Motorised Products and Shutters. |
| Poor imitations or cheap knock offs Sourcing of cheaper fabrics or products from overseas, apply 400% markups and sacrifice their quality and integrity whilst you're being advertised an elegant product. | Aurora only support Australian companies Supporting local jobs and local manufacturers is really important to us. Whilst we might source products that are designed overseas, for example our Folding Arm Awnings are designed in Germany and Italy, they’re manufactured here in Australia. The same with our Shutters. Whilst we source from Australian companies, we won't deny our customers the value of choice if they like a design/style that is sourced from overseas like Germany. |
| Buying and margining curtain fabric If they pay $50 per metre to procure the fabric, some proceed to charge $100+ per metre. | Our craftsmanship and expertise is our business. We don't margin fabrics, ever. If we pay $50/metre, so do you. |
| Lack of knowledge and experience Always ask the background of the people you're dealing with and ensure you're getting what they advertised. | Experts and experienced with decades of collective experience. We do more training than anyone. We slow down and focus on the job at hand. We have a window furnishing manufacturing and installation background, but after years of doing this, we now solely focus on what we do best - meeting our community and helping our customers. |
| ‘Lost’ Franchises or Corporate owned entities controlled by Venture Capitalists overseas. It's quite common for people in our industry to feel ‘stuck’, having lost the patience and passion for what they do, resulting in no energy or tired offerings. | Always 100% local family owned and operated 100% local, always. We are not a franchise or corporation owned by a Board. We are 100% local family owned and operated. This means we’re not ‘stuffy’, we make decisions based on what’s right for our customers, not what’s right for the shareholder profits. |
| Corporate boards or owners maximising profits. | Community Support We provide our company profits back to the community that support us, this includes Donations to local charities. E,g, Menslink, Microforest. Support in people in need of shelters and support networks. Local primary school and ELC fetes, events and daily operations. We are not running this business and providing a superior service to make a tonne of money, it’s not about that for us. We’re really passionate about our core values and providing a service back to the community that has supported us. We do it for passion and the love of helping others and the disruption of an archaic industry ripe for disruption. |
| Quotes valid from 7 - 30 days. | Transparency and Fairness We honour quotes for up to 2 years. We understand decisions can take time. We won’t put pressure on you to rush! We do this by standing by our quality and suppliers reliability. |
| Tired operations and teams lacking passion. Enough said really. You'll get what we mean, all you have to do is get a quote and experience it for yourself. | Energy and passion We have so much passion and belief in the products and services we provide, and know how much of a difference they can make to our customers' lives and their homes, particularly their impact on the environment and their energy bills. |
